About Product Feed Spec
What This Site Covers
Product Feed Spec is an independent technical reference for e-commerce product data feeds. It documents the field-level specifications required by major advertising and marketplace platforms, including Google Merchant Center, Meta (Facebook and Instagram) Product Catalog, and Amazon Selling Partner API.
The site covers feed formats (XML, CSV, TSV), platform-specific attribute requirements, category taxonomy mappings, and optimization techniques to reduce feed errors and improve product listing quality.
All specifications are based on publicly available platform documentation. This site is not affiliated with Google, Meta, or Amazon.
Who This Is For
- Feed developers building or maintaining product data pipelines that export to multiple platforms.
- E-commerce managers troubleshooting feed rejections, disapprovals, or attribute formatting issues.
- Platform integration teams mapping internal product data to the attribute schemas required by Google, Meta, or Amazon.
- Agency teams managing product feeds across multiple clients and platforms simultaneously.
How to Use This Site
Start with the platform specification page for your target channel. Each platform page lists required attributes, optional attributes, accepted values, and format examples. Use the format pages (XML or CSV/TSV) for structural reference when building the actual feed file.
The category taxonomy reference maps product categories across Google, Meta, and Amazon -- useful when the same product catalog feeds multiple platforms. The optimization guide covers attribute best practices that apply across all platforms.